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About Us
Andre D. Mitchell II
Andre Mitchell II is the Founder & Principal Strategist of GlassPanel.io, where he helps organizations make smarter growth decisions through Connected Data, Activated Media, and Strategic Consulting.
For more than 15 years, Andre has worked at the intersection of marketing, analytics, technology, and business strategy, helping organizations improve performance, better understand their audiences, and uncover opportunities for growth.
Throughout his career, he has advised businesses, healthcare organizations, educational institutions, nonprofits, and professional service firms on how to navigate an increasingly complex marketing and data landscape. Over the past 15 years, Andre has helped organizations navigate the evolving worlds of marketing, data, technology, and audience intelligence, earning recognition for his strategic approach and commitment to measurable results.
In 2025, after more than a decade of helping organizations solve marketing challenges, the company was strategically rebranded as GlassPanel.io to reflect a broader mission: helping leadership teams move beyond marketing tactics and make better business decisions.
Today, Andre works with growth-focused organizations seeking greater clarity, stronger strategy, and measurable outcomes.
His philosophy is simple:
The organizations that make the best decisions win.
Why Organizations Partner With GlassPanel.io
For more than 15 years, we've helped organizations navigate the intersection of data, media, technology, and strategy. Our approach is built on four pillars that drive smarter decisions and measurable growth.
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Frequently Asked Questions
Get answers to common questions about GlassPanel.io, our approach, services, and how we help organizations make smarter growth decisions.
GlassPanel.io is a strategic growth consultancy that helps organizations make smarter business decisions through Connected Data, Activated Media, and Strategic Consulting. We help leadership teams uncover opportunities, better understand their audiences, improve marketing performance, and drive measurable growth.
Most agencies focus on campaigns.
GlassPanel.io focuses on decisions.
While we support media activation and marketing strategy, our primary goal is helping organizations connect data, identify opportunities, and make informed decisions that drive business outcomes.
We primarily work with growth-focused organizations generating $1M+ in annual revenue, including healthcare organizations, educational institutions, nonprofits, professional service firms, and businesses looking to improve performance and accelerate growth.
Our services are built around three core pillars:
Connected Data
Connecting audience, marketing, and business intelligence to create a clearer picture of performance and opportunity.
Activated Media
Reaching the right audiences through strategic media activation across channels such as Meta, Connected TV (CTV), OTT, Programmatic Display, and other premium media environments.
Strategic Consulting
Helping leadership teams make informed decisions regarding growth, audience strategy, marketing investments, and organizational performance.
Yes. GlassPanel.io helps organizations strategically activate campaigns across multiple digital channels, including Meta, Connected TV (CTV), OTT, Programmatic Display, Retargeting, and audience-based media solutions.
Absolutely.
Many of our clients already have internal marketing teams, agency partners, or media vendors. GlassPanel.io is often brought in to provide strategic guidance, intelligence, analytics, audience insights, and executive-level support that complements existing teams.
The best place to start is by scheduling a Discovery Call.
We'll learn about your organization, discuss your goals and challenges, and determine whether GlassPanel.io is the right strategic partner for your needs.